Communication is built on a psychological foundation: every person has a deep desire to feel in control and respected. People value their independence and their "personal space"—both physical and mental. When you pressure someone, you are essentially invading that space, which often causes them to reject your ideas or avoid you entirely.
The following three rules prevent your listener from feeling "trapped" or cornered. By giving options, you empower the other person to make their own decisions, which keeps the atmosphere positive and collaborative.
The Rule
How to Do It
Don’t Impose
Respect personal space. Avoid pressuring others to do things they may not want to do.
Give Options
Never give orders. Provide the freedom for the other person to accept, refuse, or offer a different idea.
Make the Other Person Feel Good
Help them feel positive and in control. Treat them as a mature, intelligent professional.
Try it now: Think of a request you need to make this week. Instead of a direct demand, write down two different "options" you could offer the other person.